NYX Professional Makeup

---

L'Oreal approached us to help launch their US cosmetics brand NYX Professional Makeup, into the UK market, with visual coverage of a series of site openings and events, across the UK.

NYX Professional Makeup is aimed at a young, social media-savvy audience and L'Oreal wanted to maximise social media engagement with their brand's launch.

We created comprehensive visual content from new site openings through to social media celebrity meet & greets, which helped to generate engagement with NYX Professional Makeup's more than one hundred thousand followers and record-breaking opening week sales.